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No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award by Sarah Frier (Hardcover, 2020)

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"No Filter" by Sarah Frier is a hardback textbook published by Cornerstone in 2020. The book, which has won the FT Business Book of the Year Award, delves into the business aspects of Instagram, providing insights into the platform's inner workings. Written in English and consisting of 352 pages, the book offers a comprehensive look at the world of social media through the lens of one of its most popular platforms. With a height of 240 mm and a weight of 573 g, this book is a valuable resource for adult learners and university students studying business and technology.

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The extraordinary inside story of how Instagram became the world's most successful app WINNER OF THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 'Deeply researched and highly entertaining.' The Times 'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Clear-eyed and objective.' New York Times The extraordinary inside story of how Instagram became the world's most successful app In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now. In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life- from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg. But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality. The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us. _____ One of the best books of the year according to- The Times Fortune Financial Times Inc Economist Newsweek