Product Information
An awe-inspiring story of how one woman took on the financial establishment and founded the fast-growing digital bank, Starling After a lengthy career at the top of some of Britain's leading Banks, Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector and there seemed to be little appetite to make most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia, she decided to do something radical - she set up her own bank, Starling. In BANKING ON IT, Anne reveals the awe-inspiring story of how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking and, in doing so, trigger a new movement that would revolutionise the entire banking industry.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780241453599
eBay Product ID (ePID)8049042116
Product Key Features
Book TitleBanking on It: How I Disrupted an Industry and Changed the Way We Manage Our Money Forever
AuthorAnne Boden
FormatPaperback
LanguageEnglish
TopicMemorials, Finance, Science, Business, Opinion of the People
Publication Year2021
TypeTextbook
GenreBiographies & True Stories
Dimensions
Item Height198mm
Item Width129mm
Additional Product Features
Title_AuthorAnne Boden
Country/Region of ManufactureUnited Kingdom