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Snake Oil : Striking Profit in the Wild West of Digital Marketing by Dan Russell (2022, Trade Paperback)
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- Buy it nowSnake Oil : Genuine Marketing in an Age of Cure-alls, Paperback by Russell, D...
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About this product
Product Identifiers
PublisherMorgan James Publishing
ISBN-101631958313
ISBN-139781631958311
eBay Product ID (ePID)8057278548
Product Key Features
Book TitleSnake Oil : Striking Profit in the Wild West of Digital Marketing
Number of Pages256 Pages
LanguageEnglish
TopicMarketing / General, E-Commerce / Internet Marketing, International / Marketing
Publication Year2022
IllustratorYes
GenreBusiness & Economics
AuthorDan Russell
FormatTrade Paperback
Dimensions
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2021-950472
Dewey Edition23
Dewey Decimal658.872
SynopsisHas the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again? Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing's growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein's study in order to discover the secrets to becoming a marketing scientist. With the knowledge contained in Snake Oil , entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business., Snake Oil is a breath of fresh air for business owners and entrepreneurs who seek to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.
LC Classification NumberHF5415.1265
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