Fashion : Concept to Catwalk by Olivier Gerval (2010, Trade Paperback)

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About this product

Product Identifiers

PublisherFirefly Books, The Limited
ISBN-101554076641
ISBN-139781554076642
eBay Product ID (ePID)84449555

Product Key Features

Book TitleFashion : Concept to Catwalk
Number of Pages216 Pages
LanguageEnglish
TopicFashion & Accessories, Fashion, Industries / Fashion & Textile Industry
Publication Year2010
IllustratorYes
GenreDesign, Business & Economics, Crafts & Hobbies
AuthorOlivier Gerval
Book SeriesStudies in Fashion Ser.
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight26.5 Oz
Item Length10 in
Item Width8 in

Additional Product Features

Intended AudienceTrade
LCCN2011-377396
Dewey Edition22
ReviewsBehind the fabulous dress worn on the runway is an entire industry. This book offers a detailed look at the fashion world and the processes involved in seeing a design become a reality. Chapters delve into the specifics of designs, illustrations, colours and fabrics, promotion, and much more. Hundreds of photographs, illustrations and diagrams show you all aspects of this creative process., Offers a detailed look at the fashion world and the processes involved in seeing a design become a reality., Gerval...launches the "Studies in Fashion" series with this title and Fashion Accessories, both written for students interested in the fashion industry. He here documents the institute's pedagogy for creating a line of garments from inspiration and conceptual design, through fabric selection and pattern creation, to final production, visual presentation, and promotion. The elements of the process are illustrated with 200-plus photographs, sketches, and computer-process screenshots, allowing readers to feel like they are attending a course. He intersperses fashion history with references to haute couture's finest designers and their contributions. Class is not complete without a visual field trip to designer Lutz Huelle's studio, documenting the behind-the-scenes reality of a small fashion house creating its spring-summer collection. Appendixes include more than 20 pages of additional informative resources.... Highly recommended for fledgling fashion designers, including design students and entrepreneurs., Gerval, founder and director of the Olivier Gerval Fashion and Design Institute in Paris...documents the institute's pedagogy for creating a line of garments from inspiration and conceptual design, through fabric selection and pattern creation, to final production, visual presentation, and promotion. The elements of the process are illustrated with 200-plus photographs, sketches, and computer-process screenshots, allowing readers to feel like they are attending a course. He intersperses fashion history with references to haute couture's finest designers and their contributions. Class is not complete without a visual field trip to designer Lutz Huelle's studio, documenting the behind-the-scenes reality of a small fashion house creating its spring-summer collection. Appendixes include more than 20 pages of additional informative resources.... Gerval's guide with focused professional and technical information is highly recommended for fledgling fashion designers, including design students and entrepreneurs., Gerval's guide with focused professional and technical information is highly recommended for fledgling fashion designers, including design students and entrepreneurs.
Dewey Decimal746.92
SynopsisAn insider's guide to the fascinating and fast-moving world of the fashion trade. Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection. Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway: Products -- the influences of vintage designs, popular culture, silhouette and themes Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework Concept -- developing the idea, sketching, using a dress form and illustrating Visual presentation -- the studio, portfolio, brands, labels, layout and house style Design and production -- the atelier, draping, fittings, pattern-making and assembling Promotion -- events, public relations, styling, models, photo sessions and the runway With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.
LC Classification NumberTT515

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