Product Information
Providing a comprehensive guide to effective arts marketing this book examines the main factors behind audience building with detailed information on product publicity, advertising, public relations, sales, seat pricing, subscription promotion and financial planning.Product Identifiers
PublisherRhinegold Publishing LTD
ISBN-139780946890583
eBay Product ID (ePID)86357280
Product Key Features
SubjectMarketing
Publication Year1994
Number of Pages293 Pages
Publication NameArts Marketing
LanguageEnglish
TypeTextbook
AuthorKeith Diggle
FormatHardcover
Dimensions
Item Height245 mm
Item Width185 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorKeith Diggle