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Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman (Paperback, 2008)
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About this product
Product Information
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say Sneaky ways to persuade people to respond Effective tricks for writing magnetic headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategiesProduct Identifiers
PublisherCareer Press
ISBN-139781601630322
eBay Product ID (ePID)86441877
Product Key Features
Book TitleCashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
AuthorDrew Eric Whitman
FormatPaperback
LanguageEnglish
TopicMarketing
Publication Year2008
TypeTextbook
Number of Pages192 Pages
Dimensions
Item Height230mm
Item Width153mm
Additional Product Features
Title_AuthorDrew Eric Whitman
Country/Region of ManufactureUnited States
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Most relevant reviews
- 14 Feb, 2019
Very valuable information inside
It has incredible value that pushes my sale strategies to the stratosphere. I’ve never really had a clear way of writing copy until I read this book - it explains how to do it using emotionally compelling descriptive words and other very compelling methods... I’d recommend this to anyone whos beginning in copywriting for their stores!Verified purchase: YesCondition: New
- 03 May, 2024
Took more than a week to arrive!
Took more than a week to arrive!Verified purchase: YesCondition: Pre-owned
