Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone by Drew Eric Whitman (2008, Trade Paperback)
It has incredible value that pushes my sale strategies to the stratosphere. I’ve never really had a clear way of writing copy until I read this book - it explains how to do it using emotionally compelling descriptive words and other very compelling methods... I’d recommend this to anyone whos beginning in copywriting for their stores!