Cim Professional Ser.: Creating Powerful Brands by Leslie De Chernatony (1998, Trade Paperback)

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Author: Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald ISBN 10: 0750622407. Publisher: A Butterworth-Heinemann Title ISBN 13: 9780750622400. Book Details.

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Product Identifiers

PublisherElsevier Science & Technology Books
ISBN-100750622407
ISBN-139780750622400
eBay Product ID (ePID)86552201

Product Key Features

Number of Pages384 Pages
Publication NameCreating Powerful Brands
LanguageEnglish
Publication Year1998
SubjectMarketing / General, Reference
TypeTextbook
Subject AreaBusiness & Economics
AuthorLeslie De Chernatony
SeriesCim Professional Ser.
FormatTrade Paperback

Dimensions

Item Height1 in
Item Weight21 oz.
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Edition Number2
Intended AudienceScholarly & Professional

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