Picture 1 of 2

Stock photo

Marketing Warfare - Paperback NEW Ries, Al 1997-12-01 - Picture 1 of 2

Marketing Warfare - Paperback NEW Ries, Al 1997-12-01 - Picture 2 of 2

Marketing Warfare by Jack Trout, Al Ries (Paperback, 1997)

5.01 product rating

BuyItNowBooks (335624)

99% positive Feedback

Price:

£16.78

Free postage

Estimated delivery Sat, 7 Jun - Sat, 14 Jun

Returns:

60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Author:-Ries, Al. Title:-Marketing Warfare. Genre:-Sales & marketing.

About this product

Product Information

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read. - USA Today .

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-139780070527263

eBay Product ID (ePID)86552984

Product Key Features

Book TitleMarketing Warfare

AuthorJack Trout, Al Ries

FormatPaperback

LanguageEnglish

TopicMarketing, Business

Publication Year1997

TypeTextbook

Number of Pages224 Pages

Dimensions

Item Height203mm

Item Width140mm

Item Weight260g

Additional Product Features

Title_AuthorAl Ries, Jack Trout

Country/Region of ManufactureUnited States

Ratings and reviews

Learn more

5.0

1 product rating

1 users rated this 5 out of 5 stars
0 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

by tobymicklethwait
23 May, 2018
The most useful book on marketing that I have ever read.
This book applies military principles to marketing, with great success. I think that every businessman should read Marketing Warfare.
Verified purchase: YesCondition: Pre-owned