Marketing Warfare by Al Ries and Jack Trout (1997, Trade Paperback)
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Marketing is war. This indispensable guide gives smart fighters the best tactics - defensive offensive flanking and guerrilla. Had Coca-Cola only listened to Trout and Ries it would have known that to tamper with the Real Thing would be to court disaster.
- Buy it nowMarketing Warfare (MARKETING/SALES/ADV amp PROMO) by Al Ries Jack Trout | 1997
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100070527261
ISBN-139780070527263
eBay Product ID (ePID)86552984
Product Key Features
Book TitleMarketing Warfare
Number of Pages224 Pages
LanguageEnglish
Publication Year1997
TopicMarketing / General, Advertising & Promotion
GenreBusiness & Economics
AuthorAl Ries, Jack Trout
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight9.1 oz.
Item Length7.9 in
Item Width5.4 in
Additional Product Features
Intended AudienceTrade
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Ratings and reviews
Most relevant reviews
- 23 May, 2018
The most useful book on marketing that I have ever read.
This book applies military principles to marketing, with great success. I think that every businessman should read Marketing Warfare.Verified purchase: YesCondition: Pre-owned
