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Marketing Warfare by Al Ries and Jack Trout (1997, Trade Paperback)
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Publisher: - ISBN 13: 9780070527263. Author: Jack Trout, Al Ries ISBN 10: 0070527261. Title: Marketing Warfare Item Condition: New. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean.
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100070527261
ISBN-139780070527263
eBay Product ID (ePID)86552984
Product Key Features
Book TitleMarketing Warfare
Number of Pages224 Pages
LanguageEnglish
Publication Year1997
TopicMarketing / General, Advertising & Promotion
GenreBusiness & Economics
AuthorAl Ries, Jack Trout
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight9.1 oz.
Item Length7.9 in
Item Width5.4 in
Additional Product Features
Intended AudienceTrade
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Most relevant reviews
- 23 May, 2018
The most useful book on marketing that I have ever read.
This book applies military principles to marketing, with great success. I think that every businessman should read Marketing Warfare.Verified purchase: YesCondition: Pre-owned
