No Logo by Naomi Klein (Paperback, 2001)

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If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo , Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

Product Identifiers

PublisherHarperCollins
ISBN-139780006530404
eBay Product ID (ePID)86557185

Product Key Features

Number of Pages512 Pages
LanguageEnglish
Publication NameNo Logo
Publication Year2001
SubjectAnthropology
TypeTextbook
AuthorNaomi Klein
Subject AreaConsumerism
FormatPaperback

Dimensions

Item Height205 mm
Item Weight370 g
Item Width151 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorNaomi Klein

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  • Informative and entertaining to read. En...

    Informative and entertaining to read. Enjoy her work very much indeed.

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