Product Information
If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo , Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.Product Identifiers
PublisherHarperCollins
ISBN-139780006530404
eBay Product ID (ePID)86557185
Product Key Features
Number of Pages512 Pages
LanguageEnglish
Publication NameNo Logo
Publication Year2001
SubjectAnthropology
TypeTextbook
AuthorNaomi Klein
Subject AreaConsumerism
Dimensions
Item Height205 mm
Item Weight370 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorNaomi Klein