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The other was Ruth Handler, the tenth child of Polish Jewish immigrants. Barbie is the diminutive yet arrestingly voluptuous doll unveiled at the 1959 Toy Fair. Barbie and Ruth. "This stirring biography is a fine study of success and resilience.".
Accurate and involving for anyone interested in any business.
Well written and accurate story with engaging characters who were driven to succeed in different markets of the toy industry, at a time when women were not seen as business leaders. A married couple, Ruth was the creator of Barbie while Elliot is best known as the creator of Hot Wheels. Together with a third but short term partner, they founded the Mattel toy company.