Picture 1 of 1

Stock photo

Museum Management (Leicester Readers in Museum Studies) - Picture 1 of 1

Museum Management by Kevin Moore (Hardcover, 1994)

plsshipfast (11284)

98.7% positive Feedback

Price:

£237.89

Free postage

Estimated delivery Thu, 31 Jul - Fri, 8 Aug

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

About this product

Product Information

Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their product and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.