Product Information
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the 'big boys.' Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another 'graphic design for the web' book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on- Enhancing brand awareness Creating graphic designs that keep customers engaged and not confused Writing web-savvy content Capitalizing on user feedback Making the most of search engine optimization Using blogs and social networking sites to increase traffic and get the word out 'Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business.' - Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's FutureProduct Identifiers
PublisherPrentice Hall Press
ISBN-139780735204416
eBay Product ID (ePID)86621164
Product Key Features
Number of Pages271 Pages
LanguageEnglish
Publication NameMillion Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
Publication Year2009
SubjectBusiness
TypeTextbook
AuthorLori Culwell
FormatPaperback
Dimensions
Item Height235 mm
Item Weight323 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorLori Culwell