Product Information
For undergraduate and graduate electronic commerce courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .Product Identifiers
PublisherPearson Education (Us)
ISBN-139780137034659
eBay Product ID (ePID)86622566
Product Key Features
Number of Pages968 Pages
LanguageEnglish
Publication NameElectronic Commerce 2010: Global Edition
Publication Year2009
SubjectBusiness
TypeTextbook
AuthorJae K. Lee, Ting Peng Liang, David King, Deborrah Turban, Efraim Turban
FormatPaperback
Dimensions
Item Height216 mm
Item Weight1378 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDavid King, Efraim Turban, Deborrah Turban, Ting Peng Liang, Jae K. Lee