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Luxury Brand Management: A World of Privilege by Michel Chevalier, Gerald Mazzalovo (Hardcover, 2008)
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- Buy it nowLuxury Brand Management : A World of Privilege Hardcover
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About this product
Product Information
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780470823262
eBay Product ID (ePID)86631035
Product Key Features
Number of Pages440 Pages
Publication NameLuxury Brand Management: a World of Privilege
LanguageEnglish
SubjectMarketing
Publication Year2008
TypeTextbook
AuthorMichel Chevalier, Gerald Mazzalovo
FormatHardcover
Dimensions
Item Height237 mm
Item Weight930 g
Item Width164 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorGerald Mazzalovo, Michel Chevalier
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- 21 Aug, 2019
Good value
Everything I expected with this book I received.Verified purchase: YesCondition: Pre-owned
