Marketing for a New Century Ser.: Effective Advertising : Understanding When, How, and Why Advertising Works by Gerard J. Tellis (2003, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated
ISBN-100761922539
ISBN-139780761922537
eBay Product ID (ePID)86657757

Product Key Features

Number of Pages216 Pages
Publication NameEffective Advertising : Understanding When, How, and Why Advertising Works
LanguageEnglish
SubjectConsumer Behavior, Advertising & Promotion
Publication Year2003
TypeTextbook
Subject AreaBusiness & Economics
AuthorGerard J. Tellis
SeriesMarketing for a New Century Ser.
FormatTrade Paperback

Dimensions

Item Height0.4 in
Item Weight10 oz.
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceCollege Audience

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