Marketing Higher Education : Theory and Practice by Felix Maringe and Paul Gibbs (2008, Trade Paperback)

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Author:Maringe. Book Binding:Paperback / softback. How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?. How has widening participation affected the marketing of HEIs?.

About this product

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-100335220320
ISBN-139780335220328
eBay Product ID (ePID)86662002

Product Key Features

Number of Pages224 Pages
Publication NameMarketing Higher Education : Theory and Practice
LanguageEnglish
SubjectReference, General, Higher
Publication Year2008
TypeTextbook
Subject AreaEducation
AuthorFelix Maringe, Paul Gibbs
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight11.9 oz.
Item Length9.1 in
Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

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