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Health Services Marketing : A Practitioner's Guide by Richard K. Thomas (2007, Trade Paperback)
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The focus will be on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. This book will be useful for both forprofit and notforprofit organizations.
- Buy it nowHealth Services Marketing: A Practitioner's Guide
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About this product
Product Identifiers
PublisherSpringer New York
ISBN-100387736042
ISBN-139780387736044
eBay Product ID (ePID)86667760
Product Key Features
Number of PagesXii, 164 Pages
LanguageEnglish
Publication NameHealth Services Marketing : a Practitioner's Guide
Publication Year2007
SubjectAdministration, Public Health
TypeTextbook
Subject AreaMedical
AuthorRichard K. Thomas
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight20.1 oz.
Item Length9.3 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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