Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler, Cass R Sunstein (Paperback, 2009)

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A hugely relevant and eye-opening book that will change the way you view the world Every day we make decisions- about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

Product Identifiers

PublisherPenguin Books LTD
ISBN-139780141040011
eBay Product ID (ePID)86686214

Product Key Features

Book TitleNudge: Improving Decisions about Health, Wealth and Happiness
AuthorRichard H. Thaler, Cass R Sunstein
FormatPaperback
LanguageEnglish
TopicEconomics, Classical Studies, Popular Psychology
Publication Year2009
TypeTextbook
Number of Pages320 Pages

Dimensions

Item Height198mm
Item Width129mm
Item Weight236g

Additional Product Features

Title_AuthorRichard H. Thaler, Cass R Sunstein
Country/Region of ManufactureUnited Kingdom

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  • Nudge

    An interesting read of ideas to persuade and influence. Good stuff.

    Verified purchase: YesCondition: Pre-owned

  • Nudge

    just what I needed, came quickly on time and within budget, thanks a lot

    Verified purchase: YesCondition: New

  • Nudge

    Good book

    Verified purchase: YesCondition: New