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Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly (2003, Trade Paperback)
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The result?. The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. The Online Copywriter's Handbook. The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy.
- Buy it nowThe Online Copywriter's Handbook: Everything You Need to Know to Write Electroni
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100658020994
ISBN-139780658020995
eBay Product ID (ePID)86699356
Product Key Features
Subject AreaBusiness & Economics, Language Arts & Disciplines
Publication NameOnline Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
SubjectE-Commerce / Internet Marketing, Journalism, Advertising & Promotion
Publication Year2003
TypeTextbook
FormatTrade Paperback
LanguageEnglish
AuthorRobert W. Bly
FeaturesRevised
Number of Pages336 Pages
Dimensions
Item Length8.9 in
Item Height0.8 in
Item Weight19.5 oz.
Item Width5.9 in
Additional Product Features
Intended AudienceTrade
Edition Number2
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