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Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly (2003, Trade Paperback)
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Product Description : The Web has developed its own set of rules and attitudes for writing hardhitting marketing copy Robert Blys The Online Copywriters Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100658020994
ISBN-139780658020995
eBay Product ID (ePID)86699356
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameOnline Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
Publication Year2003
SubjectE-Commerce / Internet Marketing, Journalism, Advertising & Promotion
FeaturesRevised
TypeTextbook
Subject AreaBusiness & Economics, Language Arts & Disciplines
AuthorRobert W. Bly
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight19.5 oz.
Item Length8.9 in
Item Width5.9 in
Additional Product Features
Edition Number2
Intended AudienceTrade
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