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Product Description : Filled with case studies and anecdotes How to Talk to Customers demystifies the most critical aspect of customer service conversations employees have every day with customers In this musthave resource Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program MAGIC which stands for Make A Great Impression on the Customer can help anyone become the type of communicator that makes their customers feel specialFor more on this book visit wwwhowtotalktocustomerscom