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Visual Persuasion: The Role of Images in Advertising by Paul P. Messaris (Paperback, 1997)
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Product Description : The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in crosscultural advertising.
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Product Information
With Visual Persuasion, Paul Messaris explor es the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to w ords, spoken or written. 'Product Identifiers
PublisherSAGE Publications INC International Concepts
ISBN-139780803972469
eBay Product ID (ePID)86712876
Product Key Features
Book TitleVisual Persuasion: the Role of Images in Advertising
AuthorPaul P. Messaris
FormatPaperback
LanguageEnglish
Publication Year1997
Number of Pages320 Pages
Dimensions
Item Height228mm
Item Width152mm
Item Weight510g
Additional Product Features
Title_AuthorPaul P. Messaris
Country/Region of ManufactureUnited States
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Most relevant reviews
- 31 Jul, 2022
Fascinating and very informative book
It's essential reading for photographers in the commercial field and those in the advertising industry. Very dense in places and needs good concentration, but utterly compelling and insightful. Great book I will be referring to again and again.Verified purchase: YesCondition: Pre-owned
