Product Information
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.Product Identifiers
PublisherPalgrave Macmillan
ISBN-139780230555365
eBay Product ID (ePID)86718588
Product Key Features
Number of Pages360 Pages
LanguageEnglish
Publication NameLuxury Online: Styles, Systems, Strategies
Publication Year2010
SubjectBusiness
TypeTextbook
AuthorUche Okonkwo
FormatHardcover
Dimensions
Item Height235 mm
Item Weight739 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorUche Okonkwo