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Consumers and Services by Gillian Hogg, Mark Gabbott (Paperback, 1998)

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Consumers and Services, Paperback by Gabbott, Mark; Hogg, Gillian, ISBN 0471962694, ISBN-13 9780471962694, Like New Used, Free P&P in the UK This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.