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Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement by John Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop (Hardcover, 1997)
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About this product
Product Information
To gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create marketing miracles . Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.Product Identifiers
PublisherKogan Page LTD
ISBN-139780749424183
eBay Product ID (ePID)86972162
Product Key Features
Number of Pages368 Pages
LanguageEnglish
Publication NameCustomer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement
Publication Year1997
SubjectMarketing
TypeTextbook
AuthorJohn Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop
FormatHardcover
Dimensions
Item Height234 mm
Item Weight700 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJohn Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop
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