Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement by John Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop (Hardcover, 1997)

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Product Information

To gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create marketing miracles . Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.

Product Identifiers

PublisherKogan Page LTD
ISBN-139780749424183
eBay Product ID (ePID)86972162

Product Key Features

Number of Pages368 Pages
LanguageEnglish
Publication NameCustomer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement
Publication Year1997
SubjectMarketing
TypeTextbook
AuthorJohn Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop
FormatHardcover

Dimensions

Item Height234 mm
Item Weight700 g
Item Width156 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorJohn Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop

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