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E-Business and E-Commerce Management by Dave Chaffey (2008, Trade Paperback, Revised edition)

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Author: Dave Chaffey ISBN 10: 0273707523. Books will be free of page markings.

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Product Information

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Product Identifiers

PublisherPearson Education

ISBN-100273707523

ISBN-139780273707523

eBay Product ID (ePID)87102662

Product Key Features

Number of Pages696 Pages

Publication NameE-Business and E-Commerce Management

LanguageEnglish

SubjectElectronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2008

FeaturesRevised

TypeTextbook

Subject AreaComputers, Business & Economics

AuthorDave Chaffey

FormatTrade Paperback