Product Information
This book is an ideal foundation for students at both undergraduate and postgraduate levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource for managers.Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions. User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273646099
eBay Product ID (ePID)87132600
Product Key Features
Publication Year2002
SubjectEconomics, Management
Number of Pages416 Pages
Publication NamePrinciples of Business Economics
TypeTextbook
AuthorDavid Parker, Joseph G. Nellis
Dimensions
Item Height235 mm
Item Weight696 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom