Picture 1 of 2

Stock photo

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Thomas Teal (Hardcover, 1996)

plsshipfast (10637)

98.4% positive Feedback

Price:

£22.41

Free postage

Estimated delivery Mon, 16 Jun - Tue, 24 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Product Description : Argues that consumer and employee loyalty are key to success and discusses how to obtain and preserve loyalty

About this product

Product Information

The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.