Under the Radar : Talking to Today's Cynical Consumer by Richard Kirshenbaum and Jonathan Bond (1997, Hardcover)

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A realpage turner, hard to put down, complete literary masterpiece, must read book for all, available at an absolutebargain of a price.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-100471174696
ISBN-139780471174691
eBay Product ID (ePID)87239240

Product Key Features

Book TitleUnder the Radar : Talking to Today's Cynical Consumer
Number of Pages256 Pages
LanguageEnglish
Publication Year1997
TopicConsumer Behavior, Advertising & Promotion
IllustratorYes
GenreBusiness & Economics
AuthorRichard Kirshenbaum, Jonathan Bond
Book SeriesAdweek Magazine Ser.
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight15.7 oz.
Item Length9.4 in
Item Width6.3 in

Additional Product Features

Intended AudienceTrade

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