This CIM Coursebook 08/09 Marketing Management in Practice by Tony Curtis and John Williams provides a comprehensive guide to marketing management. With a focus on practical application, it covers topics such as market research, segmentation, targeting, and positioning. This textbook is written in English and is available in paperback format. It has 306 pages and weighs 771g. Published by Taylor & Francis LTD in 2008, it is an essential resource for students and professionals in the field of management. The ISBN-13 is 9780750689632.