Product Information
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139780256178944
eBay Product ID (ePID)87268617
Product Key Features
Number of Pages750 Pages
Publication NameCorporate Strategy: Resources and the Scope of the Firm
LanguageEnglish
SubjectEconomics, Business
Publication Year1996
TypeTextbook
Subject AreaOrganizational Sociology
AuthorDavid Collis, Cynthia Montgomery
Dimensions
Item Height241 mm
Item Weight1430 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorCynthia Montgomery, David Collis