The She Spot by Lisa Chen, Lisa Witter (Hardcover, 2008)

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Author: Lisa Witter, Lisa Chen. Format: Hardback. Title: The She Spot. Type: Hardback. Item Weight: 457g. Item Width: 20mm. Item Length: 163mm. Item Height: 240mm.

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Product Information

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just women's issues. In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice-much of which flies in the face of conventional wisdom-on how to better connect with women and advance your mission.

Product Identifiers

PublisherBerrett-Koehler
ISBN-139781576754726
eBay Product ID (ePID)87273672

Product Key Features

Number of Pages216 Pages
LanguageEnglish
Publication NameThe She Spot
Publication Year2008
SubjectMarketing
TypeTextbook
AuthorLisa Chen, Lisa Witter
FormatHardcover

Dimensions

Item Height240 mm
Item Weight457 g
Item Width163 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorLisa Witter, Lisa Chen

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