Product Information
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just women's issues. In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice-much of which flies in the face of conventional wisdom-on how to better connect with women and advance your mission.Product Identifiers
PublisherBerrett-Koehler
ISBN-139781576754726
eBay Product ID (ePID)87273672
Product Key Features
Number of Pages216 Pages
LanguageEnglish
Publication NameThe She Spot
Publication Year2008
SubjectMarketing
TypeTextbook
AuthorLisa Chen, Lisa Witter
FormatHardcover
Dimensions
Item Height240 mm
Item Weight457 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorLisa Witter, Lisa Chen