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THE 22 IMMUTABLE LAWS OF BRANDING by Al Laura Ries Ries 2000 Paperback New - Picture 1 of 2

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The 22 Immutable Laws Of Branding by Al Ries, Laura Ries (Paperback, 2000)

Keystones Books (6002)

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By Al Laura Ries Ries. Year: 2000. Format: Paperback. ISBN 13: 9781861976055. On grounds like: print too small, Paper too thin etc. These are decided by the publisher, we have no influence on it. and 3-6 weeks for other countries.

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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.