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Multimodal Discourse Hodder Arnold Publication - Picture 2 of 2

Multimodal Discourse by Professor Theo van Leeuwen, Gunther Kress (Paperback, 2001)

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Product Description : Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages design thinking and production thinking the kind of thinking which occurs in direct interaction with the materials and media used This book will be a key text in courses of language media and communication willing to take on the theoretical challenges posed by multimodality mulitmedia and multiskilling and it provides inspiring theoretical input for courses in interactive multimedia design

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Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.