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Relationship Marketing: Management of Customer Relationships by Manfred Bruhn (Paperback, 2002)
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Author: Dr Manfred Bruhn ISBN 10: 0273676016. Books will be free of page markings.
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About this product
Product Information
Although relationship marketing has been well documented, there still lacks a comprehensive, cardinal principle with which to approach the subject. Relationship Marketing: Management of Customer Relationships examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area. ~Key Features: *Extensive coverage of the current thinking on relationship marketing *Examines relationship marketing as a science whilst also covering the practical aspects of implementation *Contains many European and American examples of relationship marketing in practice *Clear management approach and systematic structure Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or graduate level but will also prove invaluable to practitioners who wish to update their knowledge. ~Manfred Bruhn is professor of marketing and business administration at the School of Economics and Business Management, University of Basel, Switzerland. As well as authoring numerous texts and journals articles in Marketing and Business Administration, he is also the Founder and Director of the Marketing Academy in Germany and Switzerland, of the Swiss Index of Customer Satisfaction (SWICS) and President of the Swiss Foundation of Business Administration (SGB)Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273676010
eBay Product ID (ePID)87280822
Product Key Features
SubjectMarketing
Publication Year2002
Number of Pages312 Pages
Publication NameRelationship Marketing: Management of Customer Relationships
TypeTextbook
AuthorManfred Bruhn
FormatPaperback
Dimensions
Item Height248 mm
Item Weight610 g
Item Width188 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
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- 16 Aug, 2024
Relationship Marketing Text Book
This is a good text book. Great value for money. It really helps with my Business Studying. Thank youVerified purchase: YesCondition: Pre-owned
- 16 Jan, 2019
All was nice
ExcellentVerified purchase: YesCondition: Pre-owned
