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Trust-Based Selling : Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H. Green (2005, Hardcover)

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Product Description : Sales based on trust are uniquely powerful Learn from Charles Green coauthor of the bestseller The Trusted Advisor how to deserve and therefore earn a buyers trustBuyers prefer to buy from people they trust However salespeople are often mistrusted TrustBased Selling shows how trust between buyer and seller is created and explains how both sides benefit from it Heavy with practical examples and suggestions the book reveals why trust goes handinhand with profit how trust differentiates you from other sellers and how to create trust in negotiations closings and when answering the six toughest sales questions TrustBased Selling is a must for anyone in sales is especially invaluable for sellers of complex intangible services