How Advertising Works : The Role of Research by John Philip Jones (1998, Trade Paperback)

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ISBN-13: 9780761912415, 978-0761912415. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication.

About this product

Product Identifiers

PublisherSAGE Publications, Incorporated
ISBN-10076191241X
ISBN-139780761912415
eBay Product ID (ePID)87323637

Product Key Features

Subject AreaBusiness & Economics
Publication NameHow Advertising Works : the Role of Research
SubjectAdvertising & Promotion
Publication Year1998
TypeTextbook
FormatTrade Paperback
LanguageEnglish
AuthorJohn Philip Jones
Number of Pages368 Pages

Dimensions

Item Length8.9 in
Item Height1 in
Item Weight21.1 oz.
Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

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