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How Brands Grow: What Marketers Don't Know by Byron Sharp (Hardcover, 2010)

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Publisher : Make Believe Ideas (1 Feb 2024). Hardcover : 12 pages. Language : English. 📚 Book Details. This book is unused, unread, and in perfect condition. Order Processing & Cancellation.

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Product Information

2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Product Identifiers

PublisherOxford University Press Australia
ISBN-139780195573565
eBay Product ID (ePID)87332379

Product Key Features

Number of Pages246 Pages
LanguageEnglish
Publication NameHow Brands Grow: What Marketers Don't Know
Publication Year2010
SubjectMarketing
TypeTextbook
AuthorByron Sharp
FormatHardcover

Dimensions

Item Height240 mm
Item Weight600 g
Item Width160 mm

Additional Product Features

Country/Region of ManufactureAustralia
Title_AuthorByron Sharp

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    11 Oct, 2024

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