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Cradle to Cradle by Michael Braungart, William McDonough (Paperback, 2009)
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In fact, why not take nature itself as our model for making things?. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.
- Buy it nowCradle to Cradle: (Patterns of Life) (Patterns of Life) by Michael Braungart
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A groundbreaking, passionately-argued and visionary call to arms Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food.Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.Product Identifiers
PublisherVintage Publishing
ISBN-139780099535478
eBay Product ID (ePID)87340171
Product Key Features
Number of Pages208 Pages
LanguageEnglish
Publication NameCradle to Cradle
Publication Year2009
SubjectSustainability
TypeTextbook
AuthorMichael Braungart, William Mcdonough
Subject AreaEducational Technology
FormatPaperback
Dimensions
Item Height198 mm
Item Weight149 g
Item Width129 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorWilliam Mcdonough, Michael Braungart
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- 10 Jan, 2018
Great book
Positive, informative, educational, uplifting, forward thinking book. All be good to read. Make this world a better place if the ideas are implemented. It is the way forward for a harmonious future.Verified purchase: YesCondition: New
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