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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore (Paperback, 1998)

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ISBN-13: 9781841120638, 978-1841120638. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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Product Information

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Product Identifiers

PublisherJohn Wiley & Sons AND Sons LTD

ISBN-139781841120638

eBay Product ID (ePID)87358527

Product Key Features

Number of Pages238 Pages

Publication NameCrossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

LanguageEnglish

SubjectEngineering & Technology, Marketing

Publication Year1998

TypeTextbook

AuthorGeoffrey A. Moore

FormatPaperback

Dimensions

Item Height229 mm

Item Weight355 g

Item Width156 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorGeoffrey A. Moore

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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Cust

item 1 Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Cust

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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Cust

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Crossing the Chasm - 9781841120638

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Crossing the Chasm, Geoffrey A. Moore, Paperback

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New Paperback / softback - 04 - H245z

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Crossing the Chasm by Moore Geoffrey A. President of The Chasm Group in Palo Al

item 29 Crossing the Chasm by Moore Geoffrey A. President of The Chasm Group in Palo Al

Crossing The Chasm by Geoffrey A Moore | Paperback | 1998

item 30 Crossing The Chasm by Geoffrey A Moore | Paperback | 1998

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