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About this product
Product Information
Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more.Product Identifiers
PublisherCengage Learning, INC International Concepts, South-Western
ISBN-100324361041
ISBN-139780324361049
eBay Product ID (ePID)87365998
Product Key Features
SubjectBusiness, Economy & Industry
LanguageEnglish
TypeTextbook
AuthorThomas W. Speh, Michael Hutt
Subject AreaBusiness, Accounting & Vocational: Textbooks & Study Guides
FormatPaperback
Additional Product Features
Date of Publication26/07/2006
Pagination688
Place of PublicationMason, Oh
Country of PublicationUnited States
Content NoteIllustrations
Edition StatementInternational Ed
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