Product Information
The last two decades have seen the rise of the service economy, where image and customer perceptions are crucially important in building a successful business. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and firsthand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization.Product Identifiers
PublisherCornerstone
ISBN-139780712680639
eBay Product ID (ePID)87606149
Product Key Features
Number of Pages288 Pages
Publication NameBatteries Included!: Creating Legendary Service
LanguageEnglish
SubjectMarketing
Publication Year2000
TypeTextbook
AuthorNigel Barlow
FormatHardcover
Dimensions
Item Height241 mm
Item Weight538 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorNigel Barlow