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Whale Hunt in the Desert: The Secret Las Vegas of Superhost Steve Cyr by Deke Castleman (Hardcover, 2004)

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Product Description : In pre1990s Las Vegas, casino marketing executives were all cut from the same cloth; sharplydressed and smoothtalking with streetsavvy. They rose through the ranks of operationsdealer, floorman, pit boss, shift boss and casino manager. When it was time to leave the trenches, they went "upstairs" into the executive offices, where they hosted a handful of established players according to the unwritten rules of oldschool Vegas. Then Steve Cyr showed up.

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In pre-1990s Las Vegas, casino marketing executives were all cut from the same cloth; sharply-dressed and smooth-talking with street-savvy. They rose through the ranks of operations - dealer, floor-man, pit boss, shift boss and casino manager. When it was time to leave the trenches, they went upstairs into the executive offices, where they hosted a handful of established players according to the unwritten rules of old-school Vegas. Then Steve Cyr showed up...