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George Lois: the Big Idea by George Lois (2008, Hardcover)
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George Lois is advertising's most famous art director, the original ""Mr. Big Idea."". In this mind-boggling archeological dig into his oeuvre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind's eye, tracing more than one hundred of his ""Big Ideas"" back to the origin of each concept.
- Buy it nowASSOULINE George Lois: On His Creation of the Big Idea. 9782759402991.
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About this product
Product Identifiers
PublisherAssouline
ISBN-102759402991
ISBN-139782759402991
eBay Product ID (ePID)87677799
Product Key Features
Book TitleGeorge Lois: the Big Idea
Number of Pages240 Pages
LanguageEnglish
TopicGraphic Arts / Advertising, Subjects & Themes / Religious, Advertising & Promotion
Publication Year2008
IllustratorYes
GenreDesign, Art, Business & Economics
AuthorGeorge Lois
FormatHardcover
Dimensions
Item Weight58.7 oz.
Item Length12.4 in
Item Width8.9 in
Additional Product Features
Intended AudienceTrade
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