Benetton by Jonathan Mantle (Hardcover, 1999)

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Product Information

BENETTON is the story of an extraordinary family and the business they have built from humble origins to a skilfully orchestrated worldwide phenomenon. For no family and business arouse such controversy and embody so many apparently contradictory qualities. No other team name has such an ability to charm and shock, to subvert and yet preach conformism, to blend radicalism with capitalism, as Benetton. Behind the united colours and the seamless brand, there are also darker shades and looser threads. These include marginalised members of the family, aggrieved franchise holders and banks. This is a success story from the frontline of the retail company, where soft fabrics mix with the smell of high-octane petrol and Grand Prix motor racing, and coloured condoms combine with Catholicism and capitalism in their most red-blooded forms.

Product Identifiers

PublisherLittle, Brown & Company
ISBN-139780316640831
eBay Product ID (ePID)87682756

Product Key Features

Number of Pages343 Pages
LanguageEnglish
Publication NameBenetton
Publication Year1999
SubjectHistory, Business
TypeTextbook
AuthorJonathan Mantle
FormatHardcover

Dimensions

Item Height245 mm
Item Weight732 g
Item Width162 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorJonathan Mantle

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