Product Information
BENETTON is the story of an extraordinary family and the business they have built from humble origins to a skilfully orchestrated worldwide phenomenon. For no family and business arouse such controversy and embody so many apparently contradictory qualities. No other team name has such an ability to charm and shock, to subvert and yet preach conformism, to blend radicalism with capitalism, as Benetton. Behind the united colours and the seamless brand, there are also darker shades and looser threads. These include marginalised members of the family, aggrieved franchise holders and banks. This is a success story from the frontline of the retail company, where soft fabrics mix with the smell of high-octane petrol and Grand Prix motor racing, and coloured condoms combine with Catholicism and capitalism in their most red-blooded forms.Product Identifiers
PublisherLittle, Brown & Company
ISBN-139780316640831
eBay Product ID (ePID)87682756
Product Key Features
Number of Pages343 Pages
LanguageEnglish
Publication NameBenetton
Publication Year1999
SubjectHistory, Business
TypeTextbook
AuthorJonathan Mantle
FormatHardcover
Dimensions
Item Height245 mm
Item Weight732 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJonathan Mantle