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Guerrilla Marketing Handbook by Seth Godin (Paperback, 1994)
Harland and White Trading (26030)
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Authors : Godin, Seth. Guerrilla Marketing Handbook. Title : Guerrilla Marketing Handbook. © 2024 Harland & White Trading. Publisher : Houghton Mifflin (Trade). Product Category : Books. Binding : paperback.
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About this product
Product Information
This book will guide marketers into the world of positioning and selling products and services.The authors lead the reader step by step through the process of developing a marketing campaign.They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising.Anecdotes, graphics, and rules of thumb are also included.Product Identifiers
PublisherHMH
ISBN-139780395700136
eBay Product ID (ePID)87763344
Product Key Features
SubjectMarketing, Business
Publication Year1994
Number of Pages396 Pages
Publication NameGuerrilla Marketing Handbook
LanguageEnglish
TypeTextbook
AuthorSeth Godin
FormatPaperback
Dimensions
Item Height254 mm
Item Width203 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorSeth Godin
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