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Enterprise Sales & Operations Planning: Synchronizing Demand, Supply & Resources for Peak Performance by George Palmatier & Colleen Crum (Hardcover, 2002)

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An effective sales and operations planning process is essential to successfully implementing any integrated management system, such as enterprise resources planning or supply chain management. Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance illustrates the effective real world implementation of this powerful process.