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The Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of by Cheryl D. Rickman (Paperback, 2005)

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Sales Rank : 126127. Publication Date : 2005-05-27. Condition : Very Good. List Price : 12.99. Publisher : How To Books. EAN : 9781845280383. Binding : paperback. Width : 17.09 cmHeight : 1.65 cmLength : 24.61 cmAuthor : Rickman, Cheryl D.

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About this product

Product Information

This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. Contents: Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9781845280383
eBay Product ID (ePID)
87838909

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
The Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
Publication Year
2005
Subject
Business
Type
Textbook
Author
Cheryl D. Rickman
Format
Paperback

Dimensions

Item Height
253 mm
Item Weight
626 g
Item Width
201 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Cheryl D. Rickman

4.0

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3 out of 5 stars
by creweman5826 Dec, 2019
Worthy but uninspiring
The sort of thing you would read if you were thinking of starting a business. It is supposed to motivate but it left me a bit cold. Little mentionof the key idea of a feasible plan.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by mikem154906 Jul, 2016
A perfect book for anyone starting a business, it covers everything you need to know from A to Z
Verified purchase: Yes | Condition: Pre-owned

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